From the man who has revolutionized companies like American Airlines and Marriott International comes the hottest trend in business today-Revenue Management Whatever happened to growth? In Revenue Management, Robert G Cross answers this question with his groundbreaking approach to revitalizing businesses: focusing on the revenue side оеюрь of the ledger instead of the cost side The antithesis of slash-and-burn management that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating-and sustaining-growth Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can introduce to: Increase revenue without increasing products or promotions Predict consumer behavior Tap into new markets Deliver products and services to customers effectively and efficiently Robert Cross's proven Revenue Management tactics will help any business, large or small, to meet the challenge of matching supply with demand and dramatically improve its bottom line Автор Роберт Г Кросс Robert G Cross.  Рассказ оИздательство: Broadway, 1997 г Мягкая обложка, 288 стр ISBN 0767900332.